David Meerman Scott kicked off his session at the Simmons Leadership Conference on April 30 with a story from his wildly popular e-book, The New Rules of Viral Marketing. When Cindy Gordon, VP of new media and marketing partnerships at Universal Orlando Resorts launched the “Wizarding World of Harry Potter” attraction, she didn’t spend millions on ad and PR campaigns….
Just when you think they can’t top last year’s agenda, headlined by Diane Keaton, Simmons puts together another jaw-dropping line-up of luminaries. The school’s 31st annual Leadership Conference will be held this year on Friday, April 30 at the Seaport World Trade Center Boston. We’re honored to be working with Simmons for the third year to promote this prestigious event….
The Battle of the Bands has come to offer a welcome respite for the winter blahs. For the last few years, Xconomy has pulled together this fun event at the venerable Middle East in Cambridge, and the tech community has responded with enthusiasm. Everyone heads in to huddle from the cold, reconnect with other techies and share some brews. This…
it is because we have forgotten that we belong to each other.” ~ Mother Teresa Wishing you and yours a restful and reflective holiday season. Your friends at CHEN PR
On Friday, I learned that Dick McGlinchey had passed away earlier in the week. Dick had been battling a progressive neurological disease, Multiple System Atrophy, but he died suddenly from a heart attack. Earlier this year, I read a profile of NBC news anchor Brian Williams. Williams observed that few of us can point to a single individual to whom…
I’m just back from our prep meeting in anticipation of our November 5th event, where Room to Read Founder John Wood will be joining us. In case you’ve somehow missed my past blogs on this topic, Room to Read was founded in 2000, and is focused on creating educational opportunities for kids in the developing world. I’ve had the pleasure…
If you’re a PR professional, thinking in terms of positioning and messaging is second nature, but you’re probably not very comfortable with molecular mayhem. And if you’re a PhD chemist, you’re likely more at home in the world of stoichiometric equations than with elevator pitches and mission statements. Our worlds collided last night at a session on “The Art of…
The Web Innovators Group events are always fun and eye opening. If you still need affirmation that innovation is alive and kickin’ in the greater Boston area, stop by the Cambridge Royal Sonesta on Sept. 29 at 6:30 p.m. Chef David Beisel has whipped up another interesting menu featuring the following companies as main dishes: Book of Odds – When…
It’s been more than two months since I saw Charlayne Hunter-Gault speak at the Simmons Leadership Conference, but her grace, wisdom and strength still stick in my mind. She’s had an illustrious career to date, currently serving as a foreign correspondent for NPR. Previously, she was chief national correspondent for The Newshour with Jim Lehrer on PBS from 1983 to…
One of the sessions I missed at the conference a few weeks back was by Alison Levine, who is the founder and president of Daredevil Strategies. Levine was team captain for the first American Women’s Everest Expedition, and has climbed Mount McKinley and other storied summits. Levine is a former Goldman Sachs exec, and shares leadership lessons from her work…