Posts by Maggie Roth

How to network like a pro Posted By mroth | Apr 4, 2011 @ 13:08 PM | No Comments

Last week I attended a Boston Business Journal breakfast event on networking featuring Diane Darling, owner of Effective Networking. Diane is a nationally recognized speaker, author, entrepreneur and networker who brought humor to the table, as well as practical advice for how to best leverage yourself and your company in a social setting. Diane shared tips and tricks for making…

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Mass customization = the future of retail Posted By mroth | Feb 22, 2011 @ 19:36 PM | No Comments

Mass customization is revolutionizing both the manufacturing and service industries as more and more products and capabilities are becoming accessible to the public. Imagine that you are an eight year-old girl with hopes of becoming a fashion designer someday. Not long ago that may have been a pipe dream, but today that wishful thinking can become a reality. Sarah McIlroy…

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Keep Pitching! and other Lessons Learned from Assignment Editors Posted By mroth | Nov 1, 2010 @ 15:48 PM | No Comments

Recently Kyle, Bryan and I represented CHEN at a Publicity Club of New England event where we learned what resonates with and how best to approach pitching broadcast media. “Securing TV Coverage in a Major Market,” moderated by Fred Kocher, an ex-ABC anchor and news director, featured managers and editors from local television stations providing insights on how to make…

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Bands Battle, Everyone Wins at Xconomy’s Battle of the Tech Bands Posted By mroth | Feb 9, 2010 @ 21:50 PM | No Comments

A rockin’ good time was had by all at this year’s Xconomy Battle of the Tech Bands 3 held at the Middle East in Cambridge. Whether you were a fan of electronic hip-hop, country-rock-soul, heavy metal or something in between, the face off between East coast and West coast left little to be desired as Boston bands attempted to defend…

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