Before last week, when I heard the phrases “topping off” and “transplanting” the first two things that came to mind were beer and surgery – hopefully never uttered in the same sentence. I certainly didn’t think about brussel sprouts and spinach plants, but for better or worse, I do now. With the help of Boston Cares, an organization that works…
Is it possible to create materials just as strong as plastics, but that are also biodegradable? This is the great garbage question – and all this time I thought it was who’s going to take it out! Who knew? Daniel H. Wilson, host of The History Channel’s new show The Works. During the show’s first episode, which aired July 24,…
When Harold Burson, founding chairman of Burson-Marsteller, was asked, “If you were starting over, would you start Burson-Marsteller again?,” he jokingly replied, “No, I’d start Goldman Sachs.” All kidding aside, it begs the question – as we’re hurled into the new media tail spin, are we major players or are we being crowded out by major players? 2008 marks the…
The New Influencers: A Marketer’s Guide to the New Social Media Today’s Top Blogger Is Tomorrow’s Yesterday Blogging, podcasting and Web 2.0 capabilities have become the riptide of social media, profoundly disrupting the mainstream media and marketing industries. Should the media industry and more specifically, your own company, swim with the current trends or resist this ever-widening technology and risk…
Welcome to today’s media, where old news is what happened this morning, bloggers are reporters, and commentators are anyone with an opinion and access to a computer. We are urged to embrace the new era of technology, but at what cost? BU addressed these concerns and more at their “New Media and the Marketplace of Ideas Conference” in late October….