Featured case studies.

Defining and building brands. Raising visibility and valuations. It’s what we do best.

Duo Security

Making “The Most Loved Company in Security” Even More Lovable

Opportunity

Bucking the traditional “tech hub” trend in Ann Arbor, Michigan, fast-growing SaaS company Duo Security sought a strategic and creative public relations partner with experience in maximizing visibility for high-growth companies. Duo needed a partner that could take a quietly confident Mid-Western company ready for prime time, and help it accelerate buzz and brand in a big way and on a national stage.

Strategy

Duo Security has made substantial investments in its marketing and dedicated Labs teams, and asked CHEN PR to help optimize the output of those efforts – such as in-depth research reports, spot analysis and company momentum – to generate broad and impactful business press engagement. Those efforts, combined with CHEN’s ability to generate proactive discussions as well as newsjack, earned the company more than 150 pieces of coverage within the first four months of CHEN PR’s relationship. This includes massive success breaking through the noise of big breaches and market turmoil with a significant Mac Vulnerability disclosure (60 pieces of coverage earned) and the company closing a $70M funding round, crossing over to become a “Unicorn.”

Results

“To get the quality level of coverage we've seen recently means that the team not only has trusted relationships with the journalists in our community, but also the gift of cutting through the clutter of the 24-hour news cycle in this industry. I couldn't be more pleased to have the CHEN team as our partner."

Claroty

Cutting through the air gap: Clarifying the cyber threat to critical infrastructure security

Opportunity

Despite significant advances in IT security, the operational technology (OT) networks that run critical infrastructure remain extremely vulnerable. Systematic risks in industrial control systems (ICS) can be exploited by rouge actors and nation-states alike. ICS networks can’t be secured using traditional IT tools or strategies. A different approach, new technology and coordination between the OT and IT teams is required.

Strategy

The second company launched from Israel’s famed Team8 foundry, Claroty exited stealth mode in late 2016 with $32 million in funding. CHEN PR leveraged Claroty’s elite management team – with deep technical expertise from both IT and OT disciplines – to build relationships and credibility with key reporters seeking to understand the threat to critical infrastructure. These interactions soon proved significant, as ransomware disrupted businesses around the Globe for the first time, bringing manufacturing and shipping to a halt. Claroty cut through the noise of FUD-spreading headlines to define clear steps to improve critical infrastructure and ICS network security.

Results

With CHEN’s help, we've established a strong voice, built a brand for our company and founder, and developed relationships with major news outlets. That’s enabling us to seize every opportunity to share why what we do – securing critical infrastructure – is so important.

Cadenza Innovation

Fueling the Energy Storage Revolution – Reinventing the Lithium-ion Battery

Opportunity

Global demand for lithium-ion (Li-ion) batteries is smashing all records due to the tremendous growth of electric vehicles (EVs) and grid storage systems. This dynamic is fueling the need to rethink – and redesign – battery packs and architectures. Doing so is the only way the industry can achieve key requirements such as low cost, high safety and high-energy density – variables that are often considered mutually exclusive.

Strategy

Having partnered with Cadenza Innovation Founder Dr. Christina Lampe-Onnerud to gain visibility and momentum for her first battery technology startup, Boston-Power, more than a decade ago, the award-winning energy storage expert tapped CHEN PR to guide the rollout of her new company. Emphasizing the founding team’s track record and field-proven expertise, CHEN PR has driven global coverage for the first/best/only nature of Cadenza Innovation’s patented battery architecture. Articles consistently describe how this design platform delivers safer, more energy dense and lower cost batteries – while underscoring the benefits of the company’s licensing model. Since exiting stealth mode in mid-2016, CHEN PR has secured 50+ pieces of coverage for Cadenza Innovation, highlighting the company’s secured funding, recently-issued patent and international partnership with global graphite supplier Syrah Resources.

Results

The cleantech economy is buzzing with noise. Cadenza Innovation isn’t interested in just making noise. We’re looking to highlight our game-changing innovation and field-proven successes in ways that can fundamentally improve the battery industry. CHEN PR’s helping us to establish our brand and gain momentum in an extremely crowded market. We couldn’t be more pleased.

Mass Technology Leadership Council

Empowering the Massachusetts Innovation Community

Opportunity

Massachusetts is a global hotbed for innovation and technical talent – fueling a strong economy and widespread employment. But, there’s still much to do. High on the list is attracting and retaining enough qualified people to fill the thousands of jobs being created.

Strategy

MassTLC’s State of Technology Economy Report is full of compelling economic, demographic and industry trend data. The report highlights Massachusetts’ enviable economic standing while calling out challenges related to the technology skills gap and lack of diversity in the state’s technology workforce.

Working closely with the MassTLC leadership team, CHEN PR identified key trends within the report, matched them with MassTLC initiatives helping to address these concerns, and conducted targeted outreach to influential media. Doing so gave MassTLC the public platform to demonstrate its vision and leadership.

Results

White Ops

Redefining a Market: Hitting Cybercriminals Where it Really Hurts – the Payout

Opportunity

Online fraud is undermining the economic foundation of the Web, siphoning billions from online advertising and ecommerce. The solution? Hunting bots and starving them of success.

Strategy

White Ops, founded in the back of a science-fiction bookstore in New York City, assembled a world-class team of security engineers, hackers and industry experts. It defined the biggest problems in the biggest markets. It built the ultimate solution. Already deployed by the Who’s Who in the advertising industry, it’s now expanding into the enterprise.

Results

"Founded by heavy hitters in the security and big data analytics space, White Ops is targeting the bot-enabled click fraud plaguing the $36-billion-a-year online advertising market."

iSIGHT Partners

Blazing the Trail in Cyber Threat Intelligence

Opportunity

In a world overwhelmed by fraud and cyber security threats, there’s a sea of security solutions and services that detect, protect and remediate. But, defining a solution that truly contextualizes real threats and can immediately understand and mitigate risk can prove difficult to find. Now, more than ever, organizations require a threat intelligence service that looks ahead –detecting threats before they happen.

Strategy

Fundamentally changing the business of cybersecurity, iSIGHT fills the critical gap in the battle to get ahead of threats. The company is one of the largest and most capable threat intel organizations in the world, with a team of more than 300 in 18 different countries comprising experts in cybersecurity, law enforcement, military and intelligence. iSIGHT collaborates with its customers’ security and intelligence operations and arms them with an actionable, easy-to-apply, intelligence-led security strategy that connects intelligence directly to their businesses.

Results

RSA, The Security Division of EMC

Moving Markets: Security Smarter, Not Harder

Opportunity

Security innovation has been largely punctuated and problem focused. Few have tied together security solutions with services and smarts to truly mount an intelligence-driven defense.

Strategy

RSA has long been a standards bearer in the security marketplace, historically in identity and authentication. Continuing to innovate via acquisition and organic growth, the company has taken a vanguard position yet again – this time in the marketplace for “big data” security analytics. RSA’s solution set provides deep visibility and granular protection, from endpoints and networks to global threat intelligence and services.

Results

“Security budgets and skilled experts are finite, which makes services such as RSA Security Analytics valuable.”

BTI Systems

Pivoting Into a Hot Market

Opportunity

Cloud services, mobile broadband and web video require a new generation of networking software, hardware and professional services.

Strategy

BTI has built an industry-first integrated platform that transforms the economics and performance of global networks through intelligent networking software and systems. And it’s being deployed by the biggest cloud, content/service provider and interexchange companies in the world.

Results

"BTI in Littleton is all about the cloud…That’s BTI’s focus, and it’s why Bain Capital Ventures, among many, has poured millions into its future."