Bucking the traditional “tech hub” trend in Ann Arbor, Michigan, fast-growing SaaS company Duo Security sought a strategic and creative public relations partner with experience in maximizing visibility for high-growth companies. Duo needed a partner that could take a quietly confident Mid-Western company ready for prime time, and help it accelerate buzz and brand in a big way and on a national stage.
Duo Security has made substantial investments in its marketing and dedicated Labs teams, and asked CHEN PR to help optimize the output of those efforts – such as in-depth research reports, spot analysis and company momentum – to generate broad and impactful business press engagement. Those efforts, combined with CHEN’s ability to generate proactive discussions as well as newsjack, earned the company more than 150 pieces of coverage within the first four months of CHEN PR’s relationship. This includes massive success breaking through the noise of big breaches and market turmoil with a significant Mac Vulnerability disclosure (60 pieces of coverage earned) and the company closing a $70M funding round, crossing over to become a “Unicorn.”
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“To get the quality level of coverage we've seen recently means that the team not only has trusted relationships with the journalists in our community, but also the gift of cutting through the clutter of the 24-hour news cycle in this industry. I couldn't be more pleased to have the CHEN team as our partner."