Successfully launching a green materials company in a tight timeframe.
Company: Novomer Inc. is a green materials company pioneering a family of high-performance, biodegradable plastics, polymers and other chemicals from renewable substances such as carbon dioxide.
Challenge: Re-launch the company in under a month from the time of engagement, capitalizing on a Series A round of funding and the impressive research pedigree of the company's founding team.
Strategy: Developed press materials and a Q&A that succinctly differentiated Novomer from other green materials companies in the marketplace. Built an extensive press list that included business reporters, venture capital media, plastics trade press and green bloggers.
Results: The launch generated 29 unique articles across a range of media outlets including Cleantech, CNET, Deal.com, Earth2Tech (a GigaOM blog), Food Production Daily (Europe), GreenTechMedia, ICIS Chemical Business, Modern Plastics, Packaging News (UK), Plastics in Packaging (U.K.), Plastics Technology, Scientific American, SmartPlanet, VentureBeat, VentureDeal, VentureWire and Xconomy.
Following the initial wave of coverage, the news went viral, generating an additional 24 articles or blog posts. The company also was included in a November 2007 Esquire article: "Best & Brightest 2007 - Six Ideas That Will Change the World."
Read about this client's recent coverage.