Company: Authoria® helps the world's most competitive employers achieve superior business results, by optimizing the way they recruit, develop, compensate, retain, and engage top talent. Designed for business managers as well as HR professionals, the company's integrated talent management solutions enable more effective recruiting, performance management, compensation management, and succession planning across an organization. Authoria serves more than 300 large organizations and 4 million managers and employees with our on-demand Internet-based solutions.
Challenge: Expand thought leadership on workforce and human capital issues in the business media, while driving the discussion of talent management in HR vertical outlets within a highly competitive market.
Strategy: Leveraged a combination of business trends impacting global workforces as well as heightened interest in issues such as H-1B Visas to showcase senior executive opinions and vision. Courting customers and industry pundits fueled broad-based coverage as well as proactively responding to competitor news.
Results: Extensive coverage secured in major outlets including CNBC, The Boston Globe, CNET, BusinessWeek.com, WSJ.com, ZDnet, New York Times and Investor's Business Daily. Topical, proactive outreach also commanded significant coverage in all vertical outlets reaching the HR community, including HR Magazine, HRE, Workforce Management and the Human Capitalist blog. Speaking abstracts garnered customer and executive roles in key industry events such as HR Technology, World at Work and Conference Board events.
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