Company: Phase Forward (Nasdaq: PFWD) is a leading provider of integrated data collection and data management solutions for clinical trials and drug safety. The company's technology supports life sciences companies in automating and integrating the management of their entire clinical development process.
Challenge: Underscore the company's position as a market leader with higher profile coverage in local and business press, while maintaining strong trade press presence.
Strategy: Developed a portfolio of story angles related to drug safety, pharmaceutical sector developments and market growth to showcase vision and expertise of senior executives. In tandem, aggressively pursued product and corporate awards to highlight the company's market position and top-tier customer base.
Results: Positive, in-depth coverage in media outlets including The Associated Press, The Boston Globe (front page story), Boston Business Journal, Investor's Business Daily, Mass High Tech, Motley Fool, New England Cable News and The Wall Street Journal. Significant awards including BBJ Healthcare Champions, Massachusetts Technology Leadership Council CEO of the Year (2006), Boston Globe 100, multiple Bio-IT World Best of Show awards, PharmaVoice 100 and a Good Clinical Practice Journal customer award for "Most Innovative Patient Recruitment Strategy."
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