"CHEN
PR played an integral role in driving a very successful company
and product launch for Kubi Software. The agency was deeply
involved in our positioning, messaging and planning, and took the
lead in our proactive outreach to the media. The ongoing press and
analyst coverage following our launch delivered significant sales
leads for the company. In fact, we can track many of our customer
wins back to those companies reading positive articles about Kubi
and wanting to know more."
– Nina McIntyre, Vice President of Marketing, Kubi Software |
"Ive
been a CHEN PR client three times in the past eight years. When
we had the goal of establishing new categories in the industry CHEN
PR was instrumental in helping us accomplish huge market penetration
through consistent messaging and aggressive outreach to the business
and trade media and industry analysts. CHEN PR is an extension of
each client. They are aggressive, strategic and most importantly,
one of the best agencies I've had a pleasure to work with."
– Linda Cafferty, Strategic Marketing Manager, Sun Microsystems
Network Storage |
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"I started working with CHEN PR when
I took the helm of the application development beat at InformationWeek
magazine as senior editor in 1996. CHEN PR understands the value
of forging strong, ethical editorial relationships; the need to
be responsive; the importance of meeting deadlines; and respecting
when a writer is on deadline. Unlike some PR practitioners who
don't understand what their clients do, the folks at CHEN PR get
it. They articulate their clients' stories as well as the clients."
Rich Levin, Industry Editor, Writer, Journalist and Broadcaster |
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"CHEN PR helped Arbor Networks drive
significant thought leadership and media coverage as we defined
a new segment in the information security marketplace. We retained
their services because theyve built a great reputation for
supporting clients with senior-level, hands-on teams and they really
deliver. Theyre as strong on strategic counsel as they
are with tactical implementation – a very hard mix to
find in agencies."
– Ted Julian, Co-founder and Former Chief Strategist,
Arbor Networks; Vice President of Marketing, Application Security,
Inc. |
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"I have worked with CHEN PR for more than
two years now in conducting industry analyst relations for various
areas of Sun software. CHEN PR is more than 'just my agency.' I
rely on them for strategic input, marketplace knowledge, and timely,
detail-oriented execution. They are an integral part of our analyst
relations team in the truest sense."
– Preston Turner, Manager of Analyst Relations for Software,
Sun Microsystems |
"CHEN
PR's ability to grasp our products so quickly and represent them
so well differentiates them from other agencies. CHEN PR is
an integral member of our team. It is hard to imagine doing an event
or writing a news release without CHEN PR to bring it all together
and get us in front of the right people."
– Jeff Anders, Group Marketing Manager, Sun Microsystems |
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"I have worked with CHEN PR for nearly
five years and always found them friendly, helpful and excellent
at creating opportunities for clients to communicate with the business
media. They have helped me on numerous occasions to get in front
of industry trendsetters, create excitement and interest, and
build visibility with important audiences."
– Adrian W. Savage, International Organizational Development
Expert and Author of "A Spark from Heaven? |
"CHEN
PR is a unique PR firm, offering a rare combination of energetic,
tactical coverage and expert strategic counsel. They are PR veterans
whose breadth of tech clients enables them to address immediate
company needs without losing sight of broader market trends
and issues."
– Adam Banker, Former Director of Corporate Communications,
iBasis |
"Hitting
the ground running and committed to staying a step ahead of us,
CHEN PR provided thoughtful, results-oriented media and market research
analyst relations counsel. Importantly, the agency complemented
that with senior-level, hands-on participation in our PR initiatives.
CHEN PR also introduced us to our European-based PR firm,
and worked with us to ensure that WaterCove Networks' messages were
aggressively and consistently communicated across our key markets."
– David Mancuso, Former Director of Corporate Marketing,
WaterCove Networks (Acquired by Alcatel) |
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"I
handed CHEN PR some very tough PR challenges when I brought them
into my last two companies. Both were early-stage firms defining
new architectures and products. Most recently, they helped me
establish a brand in the crowded wireless industry, where some big
competitors were already well-entrenched. The agency formulated
and executed media strategies that were right on target. They assigned
a seasoned team with complementary skills and contacts that drove
significant coverage and put us in a strong industry position. Best
of all: They took ownership in achieving our objectives and worked
with us as a team."
– Carl Blume, Director of Product Marketing, Colubris
Networks |
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"As a premier partner of Sun Microsystems,
we have enjoyed and benefited from our relationship with CHEN PR.
More importantly, we appreciate CHEN PR's philosophy that telling
a great story requires including their clients partner perspective,
which has provided us the opportunity to effectively communicate
our value proposition to a wider audience."
Jim Villano, Vice President of Marketing, InsiTech |
"I've
worked with a number PR firms and no one maximizes a clients
time and opportunities as well as CHEN PR. Top to bottom, CHEN PR
has the intellectual bandwidth and professional acumen to keep up
with and assess even the most technical minutiae of a company's
strategic positioning. It makes a big difference to work with a
firm like CHEN PR as a contributing, valuable member of a strategic
marketing team. CHEN PR is a thoroughly credible and professional
liaison to the analyst and media communities, and Ive
heard only positive feedback from all who have worked with them."
– Drew Engstrom, Former Java Web Services Strategist,
Sun Microsystems
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"CHEN PR was instrumental in helping
DataSage attract the attention of merger partners. In six months
DataSage went from having virtually no visibility in the media to
being covered in top industry publications read by potential
partners, and to a highly successful merger with Vignette. CHEN
PR also was highly professional throughout the acquisition process,
securing interviews and coverage in all our desired trade and business
publications. I would recommend CHEN PR to any company that wants
to raise its profile to attract potential merger partners."
– Paul Cataldo, industry senior executive |
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"Having been associated with CHEN
PR for nearly 8 years – first as a vendor to their clients,
and now as a CHEN PR client – we've been continually impressed
by the professionalism, responsiveness and enthusiasm of the team.
They are on top of every aspect of our PR program and constantly
strive to make our communications efforts support Extraprise's overall
corporate objectives."
Bill Blundon, Chief Marketing Officer, Extraprise, Inc. |
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"Effective technology PR requires more
than just communications skills; it requires an understanding of
the technology. In my experience, CHEN PR brings to the table
not just PR talent, but an in-depth understanding of the products
and technology of importance to the developer audience. I've
seen CHEN PR consistently turn this combination of domain expertise
and PR skills into positive coverage for Sun products and technologies."
– Dan Roberts, Senior Product Manager, Sun Microsystems |
"Nothing
annoys journalists more than unprepared PR people wasting their
time. CHEN PR's people don't blitz me with irrelevant pitches;
they know what might interest me and send me only that information.
They took the time to learn about the publications I'm responsible
for and how I prefer to be contacted. When I want to follow up on
information about their clients they're great at getting me access
to the right people and products. I appreciate their professionalism,
and I enjoy working with them."
– Lee Schlesinger (www.schlesinger.us), Managing Editor,
OSDN, NewsForge.com, ITManagersJournal.com, Linux.com, DevChannel.org |
"I
work with any number of firms who represent technology vendors and
that want to get on my schedule. I know that if a call comes
in to me from CHEN PR, it is something I should pay attention to
immediately. I hold CHEN PR in the very highest regard."
– Mike Karp, Senior Analyst, Enterprise Management Associates |
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