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Newsroom: e-Newsletter Welcome to CHEN PR’s Spring 2005 newsletter. This quarter we uncover some surprising information about the notorious corporate “Glass Ceiling,” and offer a bit of thought-provoking information on how new media technologies are enabling companies to reach an audience of one. What does all this have to do with PR? A great PR program needs perception, insight and vision, as well as excellent tactics to provoke target audiences to take the desired action. Understanding what’s happening inside corporations and how to make better use of emerging communications technologies is an important part of the strategic PR mix. Our clients tell us that CHEN PR is unique in providing the kind of strategic PR counsel, market knowledge and connections that help them get on the map and dominate their markets. This reflects the agency's strong momentum as it heads into its ninth year. For more information, call Chris Carleton, 781-672-3115. Thank you. We Can All Be Ted Turner Recently, Yankee Group analyst Dana Gardner dropped by our offices for a brain-teasing chat on blogging and "consumer-generated media (CGM)." How is it changing our business and his? We covered some familiar ground, discussing the evolution of vehicles that are finally delivering on the one-to-one marketing vision that's been bandied about for years. A few years back, TechTarget had the foresight to flip traditional publishing on its head. Rather than launch a print pub with a companion online vehicle, TechTarget used its niche on-line sites as trial balloons. Those with high readership were spun out into print pubs. (The outfit uses the tagline: "The Most Targeted IT Media.") Today, TechTarget boasts 29 highly specialized sites and three print magazines. With zero cost of entry, blogs are the next step in this evolution, enabling marketers to exploit a communications vehicle that can effectively target an audience of one. As Dana put it, "We can all be Ted Turner, creating our own highly tuned channels." Dana drew an interesting parallel to open source software and the blogosphere. In both cases:
He noted that the status quo of publishing is fast eroding into something else; we're not sure just now what that will be. But in the meantime, there's little doubt that the traditional ways of affecting markets are changing. Every responsible communications professional needs to think about ways to exploit the new modalities. And if that wasn't enough material to get the synapses firing for a bit, Steve Rubel directed us to this fascinating read in his daily Bloglet alert. It's a parable about Rafat Ali, who created paidContent.org, a premier blog. It perfectly captures everything we've been thinking about regarding the evolution from traditional media to "minimedia," including the phenomenon of the chain reaction that can occur when a single blogger picks up a concept, which in turn is picked up by two other bloggers, and the hive really starts humming. Does the Glass Ceiling Still Exist? According to a new survey from international organizational development expert Adrian W. Savage, it does. Adrian and his business associates conducted the survey among more than 400 executives -- 74 percent of them women -- and found that the Glass Ceiling is alive and well in corporate America. Some of the most interesting findings:
For your copy of this enlightening survey visit Virtual Mentor. We hope it stimulates discussions that help your organization make the most of one of your vital assets -- your people. Let’s break that ceiling.
Curtain Call Whose Blog is it Anyway? Marketing Research Charges Online
Are you an AlwaysOn CEO? Nominate Today for the AO2005 CEO Pitch Tent AlwaysOn 2005: The Innovation Summit (AO2005) is the latest venture of Tony Perkins, the founding editor of Upside Magazine and Red Herring, and premiering this month, the AlwaysOn print "blogozine". Taking place July 19-21 at Stanford University, this year's speakers include Richard Branson, the Chairman of Virgin; Paul Jacobs, CEO of Qualcomm; Howard Stringer, Chairman & CEO of Sony; Jerry Yang, Co-founder & Chief Yahoo at Yahoo; Ed Zander, Chairman & CEO of Motorola -- and many more. CHEN PR together with the MIT/Stanford Venture Lab are working with AlwaysOn event producers to identify CEOs as candidates to present at AO2005's sought-after "CEO Pitch Tent," where standing-room only crowds of investors, media, analysts and executives gather to learn about the hottest new companies and technologies. Only 50 CEOs from among hundreds of nominees will be chosen to present their business overview and market strategy. If selected, each paid CEO Pitch Tent registration includes two tickets to the AO2005 summit. It's an excellent opportunity to increase visibility at the event and network with the "who's who" of the always-on world. [NOMINATE today: CEO Pitch Tent Nomination Form].
InformationWeek - Vendors Push Into New Wireless, Security Markets
CHEN PR is one of the country's leading independent high technology PR agencies. Led by four passionate, results-oriented partners, CHEN PR has the depth to create comprehensive programs for each and every client. We've created an enviable network in the industry - a powerful advantage for you and your company. Our committed team (and low turnover) means you won't deal with an endless parade of new faces. And that translates into high-quality PR programs that drive sales and move your business forward. CHEN PR's co-founders deliver unparalleled expertise in creating results-driven communications programs that help clients achieve corporate objectives. Their accomplishments include:
If you'd like to talk with us about your communications program, please call 7Chris Carleton, 781-672-3115. Thank you. |  |
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