CHEN PR has earned an excellent reputation for helping companies ranging from startups to multinationals achieve their business goals through proactive, results-driven communications programs. Led by the agency's four founding principals, we assist clients in a variety of areas including strategic positioning and messaging, product and company launches, corporate media relations, market research analyst relations, mergers and acquisitions, repositioning and crisis communications.

As we launch our new website and e-newsletter, we'll begin by spotlighting insights by Michael Powell, Chairman of the FCC; John Gallant, Executive Producer of The VORTEX Conference and President of Network World; and Susan Ayers-Walker, Chair of the MIT/Stanford Venture Lab. We're also pleased to highlight CHEN PR's recent achievements at JavaOne on behalf of Sun Microsystems.

If you'd like to talk with us about how we can help your firm generate the media coverage it deserves, please call Chris Carleton, 781-672-3115. He welcomes the opportunity to discuss how CHEN PR can be of assistance. Thank you.

Chairman of the FCC: On Central Communications Policy and Consumers

Michael K. Powell, Chairman of the Federal Communications Commission, recently sat down with Gartner Fellow Ken McGee to discuss policies and issues concerning broadband, telecommunications, media and digital TV. According to Mr. Powell, "As I look at transitioning to the communication platforms of the future, I see that the beauty of Internet protocols is you get the separation of the layers between service and technology. Unlike the phone system, which is engineered around an application, the Internet layered model allows you to, in essence, separate applications from infrastructure. What's exciting about that is almost any platform can be a broadband bit-carrying platform. The first thing I feel like we have the potential to do is to..." [READ more from Ken McGee's Interview with Michael Powell].

The New Data Center: The Next Wave of Computing

John Gallant, Executive Producer, The VORTEX Conference and President of Network World, aims to define the next wave in computing. Learn more about what he calls the new data center and how it's "a re-envisioning of the traditional, physical data center concept that recognizes the increasingly distributed and virtualized nature of computing and applications, as well as the changing needs of the extended enterprise and increasingly mobile end users. Getting to, and capitalizing on, this new environment will require savvy planning and positioning by customers and vendors..." [READ more from John Gallant's VORTEX Digest on the New Data Center].

AlwaysOn Top 100 of 2004 -- How they Compare to the 2003 Graduating Class

At the second annual AlwaysOn 2004: The Innovation Summit, held July 12-14 at Stanford University in California, the folks at AO teamed with MIT/Stanford Venture Lab to honor the top 100 hottest private companies. The nominees were chosen by over 900 technology investors, customers and visionaries for their potential for success and expectations of creative products/services promised in their business plans. Some of the class of 2003 made this year's list, others did not. According to MIT/Stanford Venture Lab Chair, Susan Ayers-Walker, "So what did we learn from the AO class of 2003 as we revisited them and updated their profiles? Where are they today, one year later, and how did they perform against our expectations?"
[READ more from the AlwaysOn 100 Class of 2004].

Sun Microsystems and CHEN PR Team
for Successful JavaOne

For the eighth consecutive year, CHEN PR played a key role in media and industry analyst relations at JavaOne, the industry's largest and most prestigious Java developer conference. The conference took place June 28-July 1 in San Francisco. On behalf of long-time client Sun Microsystems (NASDAQ:SUNW), CHEN PR was again instrumental in developing and carrying out a strategy to create a massive amount of coverage that supported Sun's key messages. The JavaOne PR program generated hundreds of media and analyst briefings and positive articles.

CHEN PR worked with Sun to build a PR program that extended the excitement and coverage throughout several weeks, culminating with a number of major announcements at JavaOne. Partnering with Sun contacts, the agency defined a strategy to support key messages from a high-level corporate perspective as well as a more detailed product level. Additionally, pre-briefings with industry analysts in advance of JavaOne enabled reporters to quote those industry experts in a manner that ensured well-rounded and insightful coverage. CHEN PR's strategic planning and first-rate implementation included handling a wide range of pre-, onsite and post-JavaOne tactical and logistical details. Doing so effectively and efficiently facilitated hundreds of reports and articles being published highlighting Sun products, technologies, strategies and initiatives. [READ more about CHEN PR's work with Sun Microsystems].

Bloomberg's Morning Call: "Q&A With Fairchild's CFO Matt Towse" *
Dow Jones Newswires/WSJ.com: "Fairchild Semi 2Q Net 14c/Shr Vs Loss 54c"
Telecommunications: "The Coolest New Companies of 2004"
InformationWeek: "Sun Unveils Tiger, But it's Still a Youngster"
eWEEK: "Sun Serves Java to the Masses"
CNET News.com: "Sun Raves About $99 Developer Tool Plan"
eWEEK: "Enterasys Switches Speed Security Response"
Computerworld: "Intrusion Response Dips Down to End-user Level"
Barron's Online: "Chips May Power Fairchild Semiconductor" *
CRN: "Cover Story: The Call You Can't Ignore"
Entrepreneur: "Planet of the Apps -- 2004 Complete Guide to Software"
InformationWeek: "Wireless Networking's Next Wave"
Network World: "B2B Acquisitions Highlight Data Quality"
Financial Times: "What it All Means for CEOs" *
CRN: "Selling Small Business: Hot Spot Heyday"
TheStreet.com: "Venture Capital Firms Swarming to Late-Stage Investments"
Frontline Solutions: "Pitney Bowes Improves Field Service"
CNET News.com: "Swisscom Hot-Spot Deal Takes Colubris Higher"
Wireless Review/Telephony: "Colubris Proposes 'Virtual AP' Model"
InfoWorld: "E-mail Gets Context"
CNET News.com: "Global eXchange Fuses with Haht in B2B Buy"

* Article URL unavailable; may require subscription to access

CHEN PR is one of the country's leading independent high technology PR agencies. Under the direction of its four founding principals since 1996, CHEN PR has been delivering successful, strategic PR programs for companies ranging from venture-backed startups to multibillion-dollar organizations. Our staff of highly experienced and dedicated professionals build long-term client relationships that evolve and adapt with our clients' changing business models, as well as changing market conditions. CHEN PR offers clients three distinct advantages:

• Partner-level client counsel and tactical implementation
• Low client-to-employee ratio
• Balanced, experienced PR teams

CHEN PR partners with our clients to market new and established technologies using clear, concise messages and proactive, results-oriented PR programs. If you'd like to talk with us about your communications program, please call Chris Carleton, 781-672-3115. Thank you.