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CHEN PR in the News [Back] New CHEN PR Service Enables Companies to Add Emerging Podcast Technology to Their Marketing Mix "CHENcast" Service Offers a Comprehensive, Cost-Effective Podcast Program to Build Revenue, Generate Leads and Increase Awareness WALTHAM, Mass. - May 15, 2006 - CHEN PR today announced a podcast service to give companies the ability to capitalize on this rapidly emerging channel to drive sales and marketing initiatives. "CHENcast" enables companies to focus on their key value propositions rather than the myriad underlying details required to deliver compelling podcasts. The new service is offered in partnership with Interarbor Solutions, a pioneer in business-to-business IT podcast creation, moderation and viral global distribution. IT companies are increasingly seeking viral marketing avenues to reach and qualify their users and affinity communities. IT industry analyst, ZDNet blogger and Interarbor Founder Dana Gardner said, "Interarbor Solutions has developed a fast and simple way for companies to use analyst-moderated podcasting as a viral element of their sales and marketing strategies. Podcasting and associated RSS campaigns allow organizations to attract and communicate directly with their core target audiences, on the listeners' terms and at their mobile convenience. Company-sponsored podcasts are an ideal, cost-effective method of getting a sophisticated message out to prospects, customers, the media and the market at large with depth and credibility. Podcasts augment a company's blogs, and aid in creating more taggable content for search engines to find and deliver to inquiring buyers." Barbara Heffner, CHEN PR Principal, said, "It's our job to help clients understand the media channels that are available to get key messages to target audiences and determine the right mix of channels. As one of the most compelling examples of the speed with which new media can gain traction, podcasting presents a real opportunity for personalized communication. CHENcast gives companies the ability to take advantage of that opportunity quickly and efficiently, with a turnkey solution." Podcasting is the distribution of audio or other media files for automated download to PCs or portable music or multimedia players. Podcasts are created from digital audio files, often over the telephone, then uploaded to a Web site. Files are then "tagged" for distribution to make it easy for users interested in their content to find them through podcast directories such as Apple's iTunes or Resource Description Framework Site Summary (RSS) subscription feeds. CHENcast offers a range of packages, priced as low as $3,300 per podcast for a series of three, 45-minute episodes. This package includes all of the elements necessary to produce and distribute three sponsored podcasts, including content planning, analyst moderation, production, hosting and distribution (with full use rights for the customer). Full text transcriptions of the podcast discussions are also available. Multiple additional packages are available to suit the particular needs of individual companies. For more information please contact Randy Wambold at rwambold@chenpr.com or 781/672-3119. About Interarbor Solutions About CHEN PR # # # All trademarks are the property of their respective companies. |
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