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WHO: CHEN PR, Inc., leading independent Massachusetts-based public relations agency; and Johnson King, leading European B2B tech PR firm
WHAT: A free seminar entitled, "Best Practice PR in Europe." The seminar will offer practical information and insights from a European and US perspective, covering the most important aspects of developing, managing and conducting successful European PR efforts. Topics will include how to structure a campaign, select an agency, manage the campaign including localization and maximize PR spend.
SPEAKERS: Paul Holmes, The Holmes Report, Agency Report Card and European Agency Report Card; Chris Carleton, Founder and Principal, CHEN PR, Inc.; Mike King, Managing Director, Johnson King; Dave Mancuso, Director of Public Relations, AT&T
| WHEN: |
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Tuesday, November 9
6:00 - 7:30 p.m.
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| WHERE: |
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Westin Waltham Hotel
70 Third Avenue
Waltham, Mass.
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| CONTACT: |
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Becky Ayers,
(781) 466-8282 ext. 34
bayers@chenpr.com
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ABOUT THE HOLMES GROUP
The Holmes Group www.holmesreport.com provides competitive insight and intelligence to public relations professionals. It is content driven, providing actionable information to clients in a variety of formats. Products include consulting services, customized research, industry white papers, a weekly newsletter, and a comprehensive Website. The Holmes Group is differentiated by two qualities: its information gathering expertise and its analytical ability. The Holmes Group adheres to the highest standards of confidentiality and integrity.
ABOUT JOHNSON KING
Johnson King (www.johnsonking.co.uk) has been developing and implementing successful PR campaigns in Europe since its inception in 1992. The agency has launched and supported ongoing European campaigns to build strong brand awareness in key European markets for clients including ADC, Aruba Wireless Networks, Foundry Networks, Gadzoox, i2 Technologies, Juniper Networks, MatrixOne, Mirapoint, Network ICE, ONI Systems, Packeteer, Quantum Bridge, SynOptics/Bay Networks, and WaterCove.
ABOUT CHEN PR, INC.
CHEN PR (www.chenpr.com) is one of the top independent PR firms in the U.S. The agency creates market leaders by providing highly strategic public relations programs that help clients achieve their business objectives. CHEN PR works in a wide range of technology areas including enterprise software, networking and communications, storage, security/compliance and semiconductors. CHEN PR has successful experience in providing services for market leaders such as Sun Microsystems, Fairchild Semiconductor International, IBM, MIT/Stanford Venture Lab, ExaGrid Systems, Colubris Networks, Arbor Networks, Netegrity, NMS Communications, ANS Communications/America Online, iBasis, Electronic Arts, Facetime Communications, Sycamore Networks, Enterasys Networks, WaterCove Networks, Kubi Software, Viewlocity and Global eXchange Services.
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