Company: Arbor Networks is a leader in network security. Its Peakflow product is the most broadly deployed network anomaly detection platform in the world.

Challenge: Substantially increase media and analyst coverage, while providing strategic input to messaging and positioning

CHEN PR Strategy: Help define and bulletproof unique network anomaly detection messaging and clearly define differentiation and business value. Combine traditional news-driven approach with aggressive, proactive opportunistic outreach; structure program to react quickly to breaking news events

Results: An immediate return on PR investment with dramatically increased media coverage in outlets including BusinessWeek, Reuters, Dow Jones, Investor’s Business Daily, CNBC, The Boston Globe, The San Jose Mercury News, CNET, Network World and eWEEK In a single year, more than 50% of articles that included Arbor included multiple references to the company. Pickup of key messages reached 85%.