Company: Colubris Networks is a fast-growing, early stage provider of intelligent wireless LAN access equipment and management systems with blue-chip customers that include Connexion by Boeing, Telecom Italia, Swisscom Eurospot, NTT-ME, McGill University and three of the world’s largest hotel chains.

Challenge: Complement news about customer wins and partnerships by differentiating Colubris Networks’ products and technology, and validating leadership in an increasingly crowded market populated by much larger and fierce competitors.

CHEN PR Strategy: Develop and execute a successful press rollout of Colubris Networks’ next-generation products and architecture, followed by a funding announcement and a voice-over-Wi-Fi launch at NetWorld+Interop.

Results: Positive, on-message coverage highlighted by a cover story in CRN the week of NetWorld+Interop as well as multiple articles in Network World, eWEEK, Wireless Week, Wireless Review, Wi-Fi Planet, Unstrung, RCR Wireless News, Telephony, Boston Business Journal, Mass High Tech and DJNS/VentureWire.