Company: Pirus Networks, a leader in multi-protocol, multi-vendor intelligent storage networking for distributed open systems environments.

Challenge: Pirus launched a new class of intelligent storage infrastructure products. The company needed help to define messaging, positioning and key differentiators in a highly competitive market, and to sustain media interest during the year between launch and the general availability announcement.

CHEN PR Strategy: CHEN PR architected a two-stage launch to fuel media interest:

• Funding/acquisition news to start the buzz
• The company/product direction launch to increase coverage

Results: The launch and year-long momentum program generated 128 interviews and articles in 36 publications including The Wall Street Journal, Reuters, LightReading/ByteandSwitch, InternetWeek, InfoStor and The Industry Standard, Red Herring, The Boston Globe, eWEEK and Network World. Awards included the #1 slot in ByteandSwitch’s Top 10 Emerging Companies and Upside’s Hot 100 Private Companies

Since Pirus’ 2002 acquisition by Sun Microsystems, CHEN PR remains the PR agency-of-record for Sun Network Storage analyst relations.