A Lot to be Thankful For: November Client Coverage Highlights

Cyber Security, High Technology, Innovation, Public Relations, Technology Posted Dec 20, 2019 by Doug De Orchis

Rolling into the holiday season, we’re reminded of the things we’re thankful for and to celebrate what we have with those closest to us.

At CHEN PR, we’re very thankful to work with talented clients who bring their expertise to bear from a wide variety of technologies and topics. During November, many of them dove head-first into leading industry trend conversations in the media with some even telling their own innovation stories.

So, sit back, grab cup of cocoa and enjoy this November roundup of CHEN PR’s client coverage.

 

Pulse 2.0: Advanced Networking Company Aviatrix Raises $40 Million in Funding

Cloud networking software provider Aviatrix continued to generate excitement following its Series C funding led by CRV. Along with the growth equity, which brings funding in the company to more than $76 million, Aviatrix has been releasing a range of new features and functions that greatly simplify the journey for enterprises moving their run-the-business applications from on-prem to Amazon Web Services, Microsoft Azure, Google Cloud and other hyperscale platforms.

 

Hartford Courant: Profiles in Connecticut innovation: High-energy Cadenza makes power storage more efficient

Christina Lampe-Onnerud, Founder and CEO of Cadenza Innovation, was recently featured in this profile piece about energy storage and battery efficiency. She’s credited for creating a ‘lego-block’ of energy that can be combined and tailored in different architectural configurations to support end applications, such as utility grid storage or electric vehicles, which assist in the world’s fight against climate change. Christina mentions Cadenza Innovation’s energy storage demonstration at the New York Power Authority slated to go live next year. A successful businesswoman and scientist, the article also shares that Christina is an accomplished musician. She sings, plays piano and cello and is director of a 45-member, all-woman a cappella group.

 

SearchSecurity (TechTarget): Assessing the value of personal data for class action lawsuits

Assessing the value of data is a complex and nuanced task. As Digital Guardian Senior Threat Hunter Harlan Carvey explained to SearchSecurity, that’s especially true for personally identifiable data. Part of the challenge is that the impact (and, thus, the value) of stolen data differs for all parties victimized by the attack, such as data owners, security professionals and data users. Harlan further discussed that the nature of the specific situation and incident also has a role to play in data valuation. In short, it’s rare to reach a consensus on personal data value in present-day legal matters.

 

The Wall Street Journal: He Thought His Phone Was Secure; Then He Lost $24 Million to Hackers

It all started when a man’s mobile phone lost its signal. In reality, though, his phone number had been taken over by a cybercriminal via a SIM swap attack. The Wall Street Journal’s Bob McMillan spoke with a number of security researchers, including Flashpoint’s Allison Nixon, to determine the causes and effects of this relatively new attack called SIM swapping. With most online logins requiring a second factor of authentication, usually a text message sent to a user’s mobile phone, this is when a criminal can easily access your phone and use the “Forgot my password” tool to ‘own’ your online accounts and simply lock you out. As Allison told the WSJ, the attack is “super dead simple.”

 

HealthITSecurity: ONC Highlights Key Benefits of Security Risk Assessment Tool

It is always important to leverage a company’s security and risk assessment tools, especially when it comes to healthcare. RiskLens Co-Founder and FAIR Institute Chairman Jack Jones contends that building effective risk management will significantly help companies become more secure in the long run. Every organization has its own roadmap – but they all have a responsibility to think and act strategically in order to set themselves apart competitively.

 

Dark Reading: A Security Strategy That Centers on Humans, Not Bugs

Many in the cybersecurity community contend that humans are the ‘weak link’ responsible for most lapses in security, thus opening the door to cyberattacks. Dr. Andrea Little Limbago, Chief Social Scientist for Virtru, begs to differ. In this byline, Andrea argues that the industry’s fixation on complex exploits distracts from focus on improved usability for technical solutions and better communication outside the security community. The latter approach, Andrea asserts, would boost data literacy and dramatically cut down on the common types of cyberattacks that organizations suffer.

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