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Musings from our resident storytellers on media relations, communications, the innovation scene, and daily dealings in a one-of-a-kind tech PR firm.

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Company Culture, Innovation Posted Nov 7, 2012 by Kevin Kosh

Fr-AGILE Marketing: “Major Award” Trend or Sexy Novelty?

  The IMS structure of focused, tight sessions was extremely successful at achieving a high level of energy and engagement.  That model mirrored the dynamic of one of its day 1 topics –Agile Marketing. The panel was moderated by Jim Ewel, Principal, Agile Marketing and featured a crack team that included Scott Brinker President & […]

Uncategorized Posted Oct 29, 2012 by Kevin Kosh

Video and the Deathly Content Marketing Hallows

If you’ve read anything I’ve written, you know that I like fun themes and analogies in my blogs.   My kids, like many others, are big Harry Potter fans.  So, in the IMS session “Winning Strategies for Content Marketing with Video and Social Media” when the CMO of Brightcove Jeff Whatcott said that no one can […]

Uncategorized Posted Sep 12, 2012 by Kevin Kosh

To Serve…and Volley

Right on the heels of an epic US Open, we’re throwing out a last minute call out here and invitation from your friends at CHEN PR to participate in a great charity event. CHEN PR is joining with a number of Boston-area VCs, Entrepreneurs and non-profit org Tenacity, for a doubles tennis fundraiser on Thursday, […]

Social Media, Uncategorized Posted Aug 30, 2012 by Kevin Kosh

PR Advice: Be the Story Danny…

PR people get a lot of “advice.” I put that in quotes because a lot of times the “advice” not that helpful. Some advice is a directive, disguised as a question or a suggestion. “We should be in [publication] and I think they want to talk about [product.]” Some advice stops short of being truly […]

Innovation, Uncategorized Posted Mar 9, 2012 by Kevin Kosh

RSA Recap: React, Reinvigorate, Reinforce, Repeat?

          And so ends another annual RSA Conference.  As usual the floor was filled with everything from Sumo wrestlers to Cyborgs.                 However, for an industry that has seen chaos in the past few years from all manner of groups – from Hacktivists to nation-states […]

Uncategorized Posted Oct 14, 2011 by Kevin Kosh

Green, Lean and Mean: MITEF Tackles Green Startup Alliances

As it is often wont to do, the MIT Enterprise Forum of Cambridge presented yet another interesting and informative discussion last night, graciously hosted in the offices of the British Consulate. Driving Green Growth Through Strategic Partnerships, gathered an impressive panel that represented a diverse set of perspectives from both sides of the equation, but […]

Uncategorized Posted Jun 15, 2011 by Kevin Kosh

…But I’m also a client.

As a PR guy, I sometimes feel like I fall somewhere in between a Consigliere and The Dude. One part trusted advisor and one part unwitting go between.  I spend many of my days counseling people on how they should frame their commentary for public consumption – and for security clients that entails keeping pace […]

Entrepreneurs, Innovation Posted Oct 16, 2009 by Kevin Kosh

A Night of Firsts and What Did You Just Call Me?

Wednesday night was a red letter day for me, and a fun one for CHEN PR. Chris Carleton and I attended our first Mass Innovation Night at the very cool Charles River Museum of Industry & Innovation and had the distinct pleasure of buying everyone a drink at Biagio afterward. It’s a fun and interesting […]

Entrepreneurs Posted Jul 16, 2009 by Kevin Kosh

“One of These Innovations is Not Like The Other”…or is it?

Last night, David Beisel gave us yet another very successful WebInno event. Huge crowd, lots of energy, and each company improving even on the innovations seen at the last WebInno (more on that in a sec). As I perused the companies involved, the old Sesame Street matching game ran through my head. Overall, the common […]