Our latest blog posts

Musings from our resident storytellers on media relations, communications, the innovation scene, and daily dealings in a one-of-a-kind tech PR firm.

Now Viewing


Events, High Technology, Innovation Posted Apr 14, 2016 by Liza Vilnits

IoT + End-to-End Visibility = No More Lost Luggage

People make mistakes. But so do machines. We need each other to better evolve and push boundaries in the tech world, which is the first thing I learned at MIT Enterprise Forum of Cambridge’s Connected Things 2016 event. Connected Things focused on what’s real and happening today – at scale – with the Internet of […]

Company Culture Posted Mar 16, 2016 by Liza Vilnits

Find a Reason to Celebrate—it’s Good for the Soul

When you’re in the weekly grind of pitching stories, scheduling meetings, drafting briefing docs, attending client calls, creating new content and doing whatever other drudgery comes with being a PR pro, it’s easy to jump from one thing to another without reflecting on the great work done for the client, and yes, feeling proud of […]

Innovation Posted Feb 9, 2016 by Liza Vilnits

Go Big or Go Home: Dubai

Apparently the Kardashians aren’t the only family that travels to Dubai…earlier this month my mom decided that visiting one of the richest countries in the world would be an extravagant and memorable enough adventure to celebrate my grandma’s 85th birthday. Memorable and extravagant are understatements describing my stay in this intriguing and bourgeoning desert city […]

Events, High Technology, Innovation Posted Oct 27, 2015 by Liza Vilnits

MassTLC Innovation unConference 2015: Sharing, Collaborating and Networking

On October 23 I attended my first Innovation unConference (#unConf15), a MassTLC annual event that brings together people from all corners of the Massachusetts tech community to create their own agenda for the day with idea-sharing, collaboration and networking. That said, with no specific sessions on the agenda, I certainly didn’t know what to expect […]

Entrepreneurs, Innovation, Opinions Posted Sep 25, 2015 by Liza Vilnits

The 20-Year-Old CEO

I recently attended a networking event at Boston University that brought together young adults from the school’s Summer Startup Accelerator program and their entrepreneurship group, BUzz Lab. Before I knew it, I was hearing stories left and right of the new inventions and companies these individuals had not only envisioned, but had already began building. […]

Opinions, Public Relations, Uncategorized Posted Aug 28, 2015 by Liza Vilnits

The Power of People

As a strong supporter and frequent user of Uber, earlier this week I decided to give their new feature uberPOOL a try. Within four minutes of clicking the request button, a jolly and smiling man in a Chevrolet Equinox arrived. While juggling my purse and grocery bags, I plopped in the front, having already seen […]

Company Culture, Events, Innovation Posted Aug 20, 2015 by Liza Vilnits

“Closer By The Mile” in Memory of a Technology Innovator

Earlier this month I did something that was more intimidating than anything I’ve ever done before. And I’ve been skydiving. I rode my bicycle 163 miles for the Pan-Mass Challenge (PMC) in an effort to raise awareness and funds for the Jimmy Fund and Dana-Farber Cancer Institute. Each rider who participated did so to, consistent […]

Entrepreneurs, Innovation, Public Relations, Social Media Posted Jul 30, 2015 by Liza Vilnits

A Look Behind the Screen: Humanizing Your Brand’s Instagram Account

Ever since my CHEN colleague Shannon wrote a blog a few weeks back about HR managers using Instagram for recruiting, I’ve been seeing Instagram everywhere. It’s definitely a hot topic—and a place where your business should want to be, as Shannon argues. Not only has Instagram become a corporate recruiting tool, it has also become […]

Uncategorized Posted Jul 2, 2015 by Liza Vilnits

Bacon & Beer, Records, Cycling and More: My Top 5 Fourth of July Activities in Boston

With the 4th of July weekend upon us, I’m sure you either have too many stressful, overlapping plans and demands of you time from friends and family or you’re sitting there asking yourself, “how is that I have nothing going on?!” Well, coming from a former go-with-the-flow-turned-enthusiastic-planner kind of gal, I’ve come to love having […]

High Technology, Opinions, Uncategorized Posted Jun 5, 2015 by Liza Vilnits

Why Disney Pushed me Over the Edge

With last Sunday being gloomy, cold and wet, the day presented itself as a perfect excuse to hit the movie theater. After checking out three or four trailers, my boyfriend and I settled on Disney’s “Tomorrowland” as it looked to be action-packed and futuristic. When the previews started and we realized we were the only […]