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Musings from our resident storytellers on media relations, communications, the innovation scene, and daily dealings in a one-of-a-kind tech PR firm.

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Uncategorized Posted Nov 6, 2013 by metropolis

The unstructured structure of MassTLC unConference

Being in the High Tech PR world there is never a shortage of events and industry conferences to attend, especially in the Hub with its growing innovation community. Having said that, there is nothing quite like the ultimate brain-trust that is the MassTLC unConference, which took place last Friday at the Hynes. As first time […]

Uncategorized Posted Jun 21, 2012 by metropolis

The LEAH Project — Leaders through Education, Action and Hope

Making sure our Boston-based students are afforded the many opportunities they deserve will take a strong network of educators, supporters and organizations – both for- and not-for-profit – committed to that end. And one such organization is LEAH or Leaders through Education, Action and Hope. Every afternoon across Boston, LEAH mentors inspire young students in […]

Uncategorized Posted Apr 17, 2012 by metropolis

Mobile Payments – Is it really the Future?

After attending the Mobile Cluster seminar held by the Mass Technology Leadership Council in Cambridge, MA on Thursday, April 12, we can confidently say yes. Leading the seminar/discussion was Teresa Epperson from Alix Partners. She provided the audience with some fascinating research findings, which suggested that the use of retail mobile apps is consistently increasing. […]

Uncategorized Posted Mar 26, 2012 by metropolis

We’re hiring!

We’re looking for a new Associate Account Executive to join our team.  If you enjoy managing multiple projects and pride yourself on attention to detail and creative thinking — we’d love to hear from you. Up to two years experience and a BA in Communications or English Literature is preferred. Some PR, marketing or editorial experience is a plus. […]

Uncategorized Posted Feb 15, 2012 by metropolis

The Interest in Pinterest

Pinterest is today’s hottest social networking site and a visual person’s dream (says this visual person), with a user community that drives more referral traffic than Google+, YouTube and LinkedIn combined. Named Best New Start-up by TechCrunch last month, Pinterest went from cult hit to household name with 10 million users seemingly overnight. Thanks to this great Mashable […]

Uncategorized Posted Nov 17, 2011 by metropolis

Make Room to Read, Change the World

How do you lift 171 million people out of poverty? Education. That’s the message of Room to Read, a charity founded by John Wood, a former marketing director for Microsoft, more than a decade ago. With modest funds and 45 chapters around the world, Room to Read is making an enormous impact. To date they […]

Uncategorized Posted Apr 4, 2011 by metropolis

How to network like a pro

Last week I attended a Boston Business Journal breakfast event on networking featuring Diane Darling, owner of Effective Networking. Diane is a nationally recognized speaker, author, entrepreneur and networker who brought humor to the table, as well as practical advice for how to best leverage yourself and your company in a social setting. Diane shared […]

Uncategorized Posted Mar 4, 2011 by metropolis

Whata week! Boston-Power takes TED stage and another WSJ Top 10 clean-tech award

Well, it has been quite a week for Boston-Power and its founder Christina Lampe-Önnerud. Yesterday Christina graced the TED stage, as a featured energy expert, sharing her insights on the future of batteries, energy storage and clean-tech. With the most amazing line-up of speakers and performers, TED never disappoints and turns idea-sharing junkies into us all. The company was also named for the second […]

Uncategorized Posted Feb 22, 2011 by metropolis

Mass customization = the future of retail

Mass customization is revolutionizing both the manufacturing and service industries as more and more products and capabilities are becoming accessible to the public. Imagine that you are an eight year-old girl with hopes of becoming a fashion designer someday. Not long ago that may have been a pipe dream, but today that wishful thinking can […]

Uncategorized Posted Dec 16, 2010 by metropolis

Client Holiday Promos

We’ve had a lot of fun with our client Vindicia this week! To help spread a little holiday cheer, we’ve worked with the company to partner with several of its top clients — including Mind Candy and Curse — to offer specific promotions to their services through Twitter. Follow @Vindicia from now until Christmas Eve […]