Musings from our resident storytellers on media relations, communications, the innovation scene, and daily dealings in a one-of-a-kind tech PR firm.
Being in the High Tech PR world there is never a shortage of events and industry conferences to attend, especially in the Hub with its growing innovation community. Having said that, there is nothing quite like the ultimate brain-trust that is the MassTLC unConference, which took place last Friday at the Hynes. As first time […]
Making sure our Boston-based students are afforded the many opportunities they deserve will take a strong network of educators, supporters and organizations – both for- and not-for-profit – committed to that end. And one such organization is LEAH or Leaders through Education, Action and Hope. Every afternoon across Boston, LEAH mentors inspire young students in […]
After attending the Mobile Cluster seminar held by the Mass Technology Leadership Council in Cambridge, MA on Thursday, April 12, we can confidently say yes. Leading the seminar/discussion was Teresa Epperson from Alix Partners. She provided the audience with some fascinating research findings, which suggested that the use of retail mobile apps is consistently increasing. […]
We’re looking for a new Associate Account Executive to join our team. If you enjoy managing multiple projects and pride yourself on attention to detail and creative thinking — we’d love to hear from you. Up to two years experience and a BA in Communications or English Literature is preferred. Some PR, marketing or editorial experience is a plus. […]
Pinterest is today’s hottest social networking site and a visual person’s dream (says this visual person), with a user community that drives more referral traffic than Google+, YouTube and LinkedIn combined. Named Best New Start-up by TechCrunch last month, Pinterest went from cult hit to household name with 10 million users seemingly overnight. Thanks to this great Mashable […]
How do you lift 171 million people out of poverty? Education. That’s the message of Room to Read, a charity founded by John Wood, a former marketing director for Microsoft, more than a decade ago. With modest funds and 45 chapters around the world, Room to Read is making an enormous impact. To date they […]
Last week I attended a Boston Business Journal breakfast event on networking featuring Diane Darling, owner of Effective Networking. Diane is a nationally recognized speaker, author, entrepreneur and networker who brought humor to the table, as well as practical advice for how to best leverage yourself and your company in a social setting. Diane shared […]
Well, it has been quite a week for Boston-Power and its founder Christina Lampe-Önnerud. Yesterday Christina graced the TED stage, as a featured energy expert, sharing her insights on the future of batteries, energy storage and clean-tech. With the most amazing line-up of speakers and performers, TED never disappoints and turns idea-sharing junkies into us all. The company was also named for the second […]
Mass customization is revolutionizing both the manufacturing and service industries as more and more products and capabilities are becoming accessible to the public. Imagine that you are an eight year-old girl with hopes of becoming a fashion designer someday. Not long ago that may have been a pipe dream, but today that wishful thinking can […]
We’ve had a lot of fun with our client Vindicia this week! To help spread a little holiday cheer, we’ve worked with the company to partner with several of its top clients — including Mind Candy and Curse — to offer specific promotions to their services through Twitter. Follow @Vindicia from now until Christmas Eve […]