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Uncategorized Posted Nov 17, 2010 by metropolis

The Future of Advertising

A great article in Fast Company today examines the Future of Advertising and asks whether today’s creative revolution will ultimately leave the industry behind. Is too much lost on the Internet’s road to everywhere, or will its first real reinvention since the 60s make the industry stronger than ever before? Admist the digital doom and […]

Uncategorized Posted Nov 17, 2010 by metropolis

Boston Pride

I’m not a native New Englander. I purposefully chose to settle here after going to college in the area, and have grown to love just about everything (OK, fighting the traffic on 128 every day ain’t so fun) about living here. I take a lot of pride in being a Bostonian and New Englander. So […]

Uncategorized Posted Nov 4, 2010 by metropolis

It takes all kinds

One of the fun parts of the agency model is that you get to work with all types and sizes of companies. Working with larger, publicly traded clients definitely has its perks and advantages, as does helping companies who are at that threshold grow into those companies. Earlier this week I was reminded of the […]

Uncategorized Posted Nov 1, 2010 by metropolis

Keep Pitching! and other Lessons Learned from Assignment Editors

Recently Kyle, Bryan and I represented CHEN at a Publicity Club of New England event where we learned what resonates with and how best to approach pitching broadcast media. “Securing TV Coverage in a Major Market,” moderated by Fred Kocher, an ex-ABC anchor and news director, featured managers and editors from local television stations providing […]

Uncategorized Posted Sep 29, 2010 by metropolis

Mixin’ and Minglin’ for Mass Cleantech

Thanks to everyone who came out for last night’s cleantech-student mixer at Tommy Dolyle’s! What would have been just another wet September Tuesday was a great night spent on all things working and learning in Boston’s cleantech world. In his column for the New York Times, Thomas L. Friedman offers an answer to a question […]

Uncategorized Posted Sep 16, 2010 by metropolis

A “CHEN Slam” at the MassTLC Finalists Event

Great stuff last night at the Mass Technology Leadership Council’s (MassTLC) Award Finalists Reception. Four CHEN clients were named finalists, two in multiple categories, making for a “CHEN Slam” and a lot of proud CHENers. Congratulations to everyone nominated, and especially to the finalists! We’re all looking forward to the awards gala in November, it […]

Uncategorized Posted Sep 1, 2010 by metropolis

CHEN Client Digital Lumens a WEF Tech Pioneer!

Huge congrats to our client Digital Lumens for being named a 2011 Technology Pioneer by the World Economic Forum! Digital Lumens joins a long list of game-changing technology companies that have received the award including two CHEN clients Boston-Power (2010) and Phase Forward (2009) and 23andMe, Google, Kayak.com, Mozilla, Pay Pal, Sandisk and Twitter. Selected […]

Uncategorized Posted Jun 19, 2010 by metropolis

The Smart Grid Meets the Electic Vehicle

Two topics with no shortage of buzz were paired together on Thursday morning at the Massachusetts Smart Grid Innovators Collaborative’s (MASGIC) second annual conference, held to discuss the Transition to Electric Vehicles. A packed room, which needed extra chairs brought in, listened to presentations from a range of technologists, regulators and thought-leaders all dedicated to […]

Uncategorized Posted Jun 18, 2010 by metropolis

CHEN PR Clients Contribute to Successful Xconomy XSITE 2010 event

At CHEN PR we’ve learned to look forward to Xconomy events, and yesterday’s XSITE 2010 event (attended and blogged on today by my colleague Juli Greenwood as well) was no exception. I was there to hear the CEOs of two CHEN PR clients present (see photos): Chris Randles, President and CEO of SpaceClaim, and Tom […]

Uncategorized Posted Jun 18, 2010 by metropolis

Inspiration Runneth Over at XSITE 2010

Kudos to Xconomy for pulling together such a compelling day of talks at yesterday’s XSITE Summit on Innovation. One of the most inspiring sessions of the morning came from X Prize Foundation founder Peter Diamandis. Perhaps best known for its first $10M aerospace contest, X Prize is committed to fostering innovation through competition. Since its […]