Our latest blog posts

Musings from our resident storytellers on media relations, communications, the innovation scene, and daily dealings in a one-of-a-kind tech PR firm.

Now Viewing

Filter

Entrepreneurs, Events, Public Relations, Social Media Posted Feb 18, 2020 by Shannon Kelley

PR(o) Tips on Acing That Media Interview

Good media stories generate visibility, build credibility and establish a reputation for an individual, brand or company. But to earn that coverage, company spokespeople are inevitably faced with the task of acing their interviews with the journalists writing the stories. While celebrities prepare for their interviews and speeches during awards season at the Golden Globes, […]

Cyber Security, High Technology, Innovation, Public Relations, Technology Posted Jan 31, 2020 by Shannon Kelley

RSA Conference 2020 Preview: This Year, it’s Personal

Congratulations! If you’re reading this, you survived the cold, post-holiday season month that is January. As your prize, you get the month of February – the shortest month of the year. It’s a welcome change to those looking ahead to spring and warmer months, but it’s also a reminder to the cybersecurity industry that something […]

Cyber Security, High Technology, Innovation, Public Relations, Technology Posted Jan 10, 2020 by Shannon Kelley

Closing the Decade and Opening the Newsroom Door: December Client Coverage Highlights

With the end of a decade, we reflect on the advancements the world has made in technology and innovation. Our clients had no problem keeping up with the fast-paced environment of the industry. Even with the chaos of the holiday season, each of our clients secured newsroom coverage. From 2020 trend predictions, to conversations on […]

Cyber Security, High Technology, Technology Posted Nov 1, 2019 by Shannon Kelley

Trick-or-Treat: Cyber Edition

Once upon a midnight dreary, while I pondered weak and weary…about the cyber-attacks that lurk our devices, making data storage murky and eerie. Coincidentally, October is not only the month for Halloween, but it is also National Cybersecurity Awareness Month. This spooky season is especially frightening, not only because of the witches and warlocks looming […]

Cyber Security, High Technology, Social Media, Technology Posted Sep 20, 2019 by Shannon Kelley

Would You Rather?

Artificial Intelligence (AI). What do you know about it? It’s a great tool that has revolutionized the technology world we live in. It drives convenience into our lives and acts as an assistant in our day-to-day routines. However, there are always two sides to every coin, and that remains true when we’re talking about AI. […]

Cyber Security, High Technology, Social Media, Technology Posted Aug 2, 2019 by Shannon Kelley

Privacy Matters in a World That is No Longer Private

With chatter surrounding Facebook’s security and privacy data use issues, I’m sure there have been some conflicting feelings about whether or not you let go of your online identity. However, you and I both know you’re probably not going to do that. It’s okay, we don’t blame you. Social media has become an increasingly desirable […]

Company Culture, Public Relations Posted Jun 7, 2019 by Shannon Kelley

How College Prepared Me For “The Real World”

When applying for my first job out of college a few short months ago, I took the time to figure out exactly what it was I wanted to do. I always had an idea, however, I thought it would be important to evaluate what I’ve learned over the past four years through my major, internships, […]