…But I’m also a client.

Uncategorized Posted Jun 15, 2011 by Kevin Kosh

As a PR guy, I sometimes feel like I fall somewhere in between a Consigliere and The Dude.

One part trusted advisor and one part unwitting go between.  I spend many of my days counseling people on how they should frame their commentary for public consumption – and for security clients that entails keeping pace with rapid fire developments and nuances of breaking news stories.

I think I do a pretty good job for my clients and that my counsel is usually on target.

But at the end of the day, I tend to shape commentary which then gets put through the filter of people smarter than me on the topic.

So imagine my surprise when some of the highly respected journalists with whom I work not only asked me for my opinion on a topic, but asked me if they could quote ME in an article.  So all of my spokesperson training has come to this…

After confirming that they actually were serious, I did what I would have told my clients to do.  Collected resources to make sure that I was up to date on the dynamics of topic at hand, found previous examples of events that supported my thoughts/contentions, clearly understood the type and level of commentary being requested and then, just spoke like myself – not trying to be  something that I’m not.    And lo and behold, I think it worked.  See for yourself.  Feedback welcomed.

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