Duo Security
Making “The Most Loved Company in Security” Even More Lovable
Opportunity
Bucking the traditional “tech hub” trend in Ann Arbor, Michigan, fast-growing SaaS company Duo Security sought a strategic and creative public relations partner with experience in maximizing visibility for high-growth companies. Duo needed a partner that could take a quietly confident Mid-Western company ready for prime time, and help it accelerate buzz and brand in a big way and on a national stage.
Strategy
Duo Security has made substantial investments in its marketing and dedicated Labs teams, and asked CHEN PR to help optimize the output of those efforts – such as in-depth research reports, spot analysis and company momentum – to generate broad and impactful business press engagement. Those efforts, combined with CHEN’s ability to generate proactive discussions as well as newsjack, earned the company more than 150 pieces of coverage within the first four months of CHEN PR’s relationship. This includes massive success breaking through the noise of big breaches and market turmoil with a significant Mac Vulnerability disclosure (60 pieces of coverage earned) and the company closing a $70M funding round, crossing over to become a “Unicorn.”
Results
- Fortune Facebook Security Chief's Favorite Cyber Tool Raises $70 Million and Becomes a Unicorn
- Reuters Security firm finds some Macs vulnerable to 'firmware' attacks
- Forbes Does Apple Face ID Make It Easier For Feds To Hack The iPhone X? Yes and No
- CNET Cybersecurity 101: How universities are dealing with hackers
“To get the quality level of coverage we've seen recently means that the team not only has trusted relationships with the journalists in our community, but also the gift of cutting through the clutter of the 24-hour news cycle in this industry. I couldn't be more pleased to have the CHEN team as our partner."