Mass Technology Leadership Council
Empowering the Massachusetts Innovation Community
Opportunity
Massachusetts is a global hotbed for innovation and technical talent – fueling a strong economy and widespread employment. But, there’s still much to do. High on the list is attracting and retaining enough qualified people to fill the thousands of jobs being created.
Strategy
MassTLC’s State of Technology Economy Report is full of compelling economic, demographic and industry trend data. The report highlights Massachusetts’ enviable economic standing while calling out challenges related to the technology skills gap and lack of diversity in the state’s technology workforce.
Working closely with the MassTLC leadership team, CHEN PR identified key trends within the report, matched them with MassTLC initiatives helping to address these concerns, and conducted targeted outreach to influential media. Doing so gave MassTLC the public platform to demonstrate its vision and leadership.
Results
- Boston Globe Few women are benefiting from surge in tech jobs
- NECN This Week in Business Creating Jobs in the Tech Sector
- Boston Business Journal Mass. tech leaders call for more diversity to help close talent gap
- Xconomy Studies Tout Massachusetts Tech Scene, But Talent Issues Loom
- WGBH Boston Public Radio