Mass Technology Leadership Council

Empowering the Massachusetts Innovation Community

Opportunity

Massachusetts is a global hotbed for innovation and technical talent – fueling a strong economy and widespread employment. But, there’s still much to do. High on the list is attracting and retaining enough qualified people to fill the thousands of jobs being created.

Strategy

MassTLC’s State of Technology Economy Report is full of compelling economic, demographic and industry trend data. The report highlights Massachusetts’ enviable economic standing while calling out challenges related to the technology skills gap and lack of diversity in the state’s technology workforce.

Working closely with the MassTLC leadership team, CHEN PR identified key trends within the report, matched them with MassTLC initiatives helping to address these concerns, and conducted targeted outreach to influential media. Doing so gave MassTLC the public platform to demonstrate its vision and leadership.

Results