Musings from our resident storytellers on media relations, communications, the innovation scene, and daily dealings in a one-of-a-kind tech PR firm.
As we come up on the Football Conference Championships, a host of stories around how we are viewed, tracked, identified, profiled and targeted, are hard to ignore. It makes me think about how we conduct ourselves and how our relationships with our devices and online lives are scrutinized and preserved – and it brings me […]
PR people get a lot of “advice.” I put that in quotes because a lot of times the “advice” not that helpful. Some advice is a directive, disguised as a question or a suggestion. “We should be in [publication] and I think they want to talk about [product.]” Some advice stops short of being truly […]
David Meerman Scott kicked off his session at the Simmons Leadership Conference on April 30 with a story from his wildly popular e-book, The New Rules of Viral Marketing. When Cindy Gordon, VP of new media and marketing partnerships at Universal Orlando Resorts launched the “Wizarding World of Harry Potter” attraction, she didn’t spend millions […]
I am admittedly a little slow when it comes to social media. I only recently jumped aboard the Twitter bandwagon, I switched from MySpace to Facebook a lot later than I should have, and I don’t have a personal blog or web site. But once I got onboard the social media train, I was hooked. […]
“With great power comes great responsibility.” Uncle Ben’s words ring loudly in my ears today as I watch the video of a Domino’s executive reading a statement about how horrified the company is about the “prank” committed by two idiots and the tweets heard round the business world. The New York Times reported brand damage…I […]
I’ve been meaning to put this question and associated thoughts to a screen for some time now, but something always seems to take precedence. As I read the Twitter streams and blogs of PR, press and other experts about what works, what doesn’t and what is the essence of social media, I can’t help but […]