CNNMoney Says Old Media Isn’t Dead

Uncategorized Posted Feb 18, 2007 by metropolis

For Valentine’s Day, Paul R. La Monica, a CNNMoney.com editor at large, kicked off his ode to old media this way:

This Valentine’s Day, I’ve decided to give a big sloppy wet kiss to something that really needs some love: old media.

LaMonica goes on to defend the thesis that old media and new media will co-exist, a blending that one executive calls “media meshing.”

People can enjoy both old and new media. Gregory Coleman, executive vice president of global media sales for Yahoo! (Charts) described the phenomenon as “media meshing” at a Yahoo presentation for advertisers in New York Tuesday evening.

Coleman conceded that TV, among other old forms of media, will always be a big draw for consumers and advertisers. The trick is to recognize that more and more people are using various forms of media simultaneously, meshing if you will, and that this meshing can often enhance the media experience for a consumer.

So now I know that when hubby and I are reading email and surfing sites while watching House, we are “media meshing.”

I tend to agree with Catherine Marenghi’s perspective on newspapers and other “old” media, which she writes about here. It has its place. No website can replace my monthly Vanity Fair, replete with those lush photos by Annie Leibovitz and those feisty editorials by Graydon Carter.