Corporate America: Doing Well by Doing Good
Uncategorized Posted May 3, 2006 by metropolis
From CHEN’er Kate Hoagland…
This past week, my colleague Meghan Rozanski and I enjoyed PR industry luminary Tom Hoog’s rousing call to arms at the Boston Chapter of the Public Relations Society of America’s 55th Anniversary luncheon. As a brilliant storyteller (in part due to his charming Southern accent), Mr. Hoog inspired us with his belief that both PR and corporate executives share a civic responsibility of increasing importance. As a native Virginian, it was easy to be captivated by his stories of duty peppered with examples of the
Not a stranger to civic duty himself, Mr. Hoog boasts an impressive resume of public service positions under leaders including President Clinton and Senators Gary Hart, Robert Kennedy and George McGovern. Formerly the chairman of Hill & Knowlton, Mr. Hoog now serves on the advisory board of the Smithsonian Institute’s National Air and
Mr. Hoog argued that in the midst of a cacophony of Middle Eastern uncertainty, rising deficits and a failing education system, the voices of our corporate leaders are noticeably silent. He cited a recent Wall Street Journal article, “
Mr. Hoog concluded with a call to action for PR professionals as “keepers of corporate reputation and integrity,” and as such, responsible for encouraging our corporate clients to join the American dialogue and foster change.
While I wanted to agree with Mr. Hoog on every point (loyalty to
Working at CHEN PR, I have the privilege to work with many corporate executives who exude business integrity every day both for what they achieve at their companies and for their community involvement.
For example, some of our clients volunteer at local schools as mentors, tutors and motivators.
Green may be the new black, but many of our clients having been practicing environmental consciousness for years. Manufacturing lead-free parts and monitoring emissions are just two of the activities that are the norm in their business practices.
Promoting good corporate citizenship and reporting on the results is important. While we talk about our clients’ engagement in the ongoing American dialogue as part of their corporate responsibility, we can light a spark for other executives at companies large and small to join the discussion.