Get Smart on Marketing

Uncategorized Posted Nov 10, 2009 by chenpr

Last night we hosted an MIT Enterprise Forum Get Smart program on marketing. Anita Brearton, Managing Director and Boston Forum Leader of Golden Seeds, provided a terrific overview of marketing in a B2B start-up environment. For emerging companies, marketing is often not a top priority when, as Anita pointed out, it should be considered as early as the company inception.

We had a lively discussion among a group that included the CEO of an established company and quite a few early stage entrepreneurs. Topics ranged from developing logos and company names to messaging, media programs, online advertising and social media.

Anita was formerly a CHEN PR client and prior a colleague of ours at Bay Networks. Golden Seeds identifies and invests in women-led ventures and provides women entrepreneurs with strategic business advice and the tools they need for growth.