Hack you very much
Cyber Security, High Technology, Public Relations, Social Media Posted Sep 10, 2014 by Kayla Krause
No doubt you heard about the leak affecting Apple’s photo backup service iCloud, resulting in the release of nude photos of notable celebrities like Jennifer Lawrence, Lea Michele, and Kate Upton. There have been countless stories of whether or not this is considered a sex crime, how safe the cloud really is and accusations made against the celebrities whose photos were leaked. The leak is the latest example of what can happen when there’s a cybersecurity breakdown.
Working with security clients day in and day out here at CHEN PR, it is difficult not to see the importance of security— especially internet security because we all spend so many hours of our lives online for business and pleasure. Companies and individuals alike are being hacked daily. Within the past year alone, the U.S. has encountered more than enough breaches for people to take notice, such as Target, Home Depot, and P.F. Changs. Regardless if you’re a small start-up or a large enterprise, a single twenty-something or a 50 year-old husband with three children and a home – cybercriminals really don’t discriminate and you most likely will be affected at some point.
Or if you were a celebrity, cyber delinquents can crack your password or hack into where you store personal photos and do as they may with them. Given the microscope famous people are under each day, most are diligent in protecting their physical selves, investing in top-of-the-line home security systems, building tall gates around their homes and hiring the toughest and buffest security personnel to keep them and their prized possessions safe. However, many don’t apply the same level of security when it comes to protecting themselves online. Unfortunately, there is a price for being famous and wealthy and with that comes more responsibility to take greater precautions.
(Although I’ll give some celebrities (and their friends) credit, they had some very clever responses:)
Take for instance this segment on Dr. Drew on Call – Evy Poumpouras, a former special agent of the U.S. Secret Service, comments on the fact that if you are a person of interest – the president or a celebrity – you are more susceptible than the average person.
If someone is aware that they are being targeted and, therefore, more susceptible to being breached and having personal information uncovered about them, they should take extra measures to protect themselves. The bottom line is that the importance of cybersecurity and privacy cannot be stressed enough in the world we live in today.
So despite the fact that the iCloud hack victimized a number of women who happen to be celebrities, the notoriety of the event has had some positive implications in that it has brought attention to the need for more online vigilance, even if the attention paid to nude pictures did drown out a major cybersecurity breakdown at Home Depot. I guess some breaches are sexier than others.