The Podcast Era: Stop, Collaborate and Listen

Company Culture, Events, Innovation, Public Relations, Social Media, Technology Posted May 24, 2019 by Gabrielle Kondracki

What caused the podcast era to erupt? Could it have been our instinctual desire to share stories with one another, or a craving to feel more connected in an increasingly cyber-centric world? Does hearing a discussion between people make us feel closer and more involved in a topic than just simply reading about one? We’re not sure—but we are certain that the hype around podcasts continues to grow.

Personally, I’ve found myself slowly gravitating towards podcasts, leaving behind my once routine Spotify music playlist while traveling to and from work or driving in my car, and a lot of the CHENers in my office could agree. We all had our favorite series, genres, and “go-to” source for information on the fly, but we never actually took the time to consider how these podcasts came to fruition.

That’s why some of the CHEN PR gang hopped on the Red Line and ventured over the Charles River to Central Square in Cambridge where we sat in on a PRX Podcast Garage Orientation class which was hosted at Cambridge Community Television (CCTV). The PRX Podcast Garage is a community recording studio and classroom dedicated to the craft of audio storytelling, based in Allston, MA, and they offer a whole bunch of classes to help get people informed about podcasts including tips and tricks on how to get started with your own series.

Greeted by an awesome duo from PRX Podcast Garage’s team, CHEN PR, along with a handful of other interested attendees, got the full podcast rundown. This is where we really got to understand all the elements that make up a podcast, and just how many different directions a podcast can take.

Podcasts can take any life form that a host gives them, but three “rule of thumb” formats were as follows:

  • Chat-casts – informal, open-ended discussions
  • Interview – a clear interviewer/interviewee with focus on intentionally eliciting information
  • Narrative – storytelling at its best, anecdotes, suspense, development

All of this, of course, is made possible with the right gear, studio space, editing software, and a home base for your podcast to live. No CHENer proclaims to be a genius when it comes to the editing software and equipment part, but we resonated with this next component the presenting duo had told the crowd to consider when making a podcast, which was known as T.A.P.E.

  • Think- research and outline your episode. Find an angle, do prep-work, make a structure.
  • Act- gather materials, interview, and record.
  • Pick- pick which parts you want to include.
  • Edit- put your podcast together. Add in “the extra-mile” details.

It seems that the steps in making a good podcast episode are like the steps we take when crafting pitches here at the CHEN PR office. Podcasts are just a different medium in sharing information, connecting people, and telling stories, and we salute any medium that does that successfully.

While you may not be personally interested in starting your own podcast series, there is no ignoring that podcasts are on the rise as they continue to leave their mark on industries across the board. Getting informed on the process can help all of us better connect with those who are currently using the podcast forum to get stories out into the world. If you’re interested in attending any classes or getting more information about the podcast industry, I highly suggest you check out the PRX Podcast Garage events page for all upcoming opportunities!