Put a Fork in it; Black Hat 2018 is Done!
Cyber Security, Public Relations Posted Aug 17, 2018 by Doug De Orchis
After months of preparation, Black Hat 2018 has come and gone in the blink of an eye. That’s par for the course though, and well worth the effort. Half of CHEN PR’s client base made their way to Las Vegas last week to participate in the world-famous cybersecurity conference.
Reasons for going to Black Hat differ from client to client (and year to year), but it’s always CHEN PR’s mission to get our clients as much face time as possible with the visiting media on site. Although we live in a world of electronic communication, any PR professional worth his or her salt will tell you that nothing builds lasting media relationships with subject matter experts faster and more organically than face-to-face interactions.
In addition to the relationship-building value of media interviews at Black Hat, it’s also a great opportunity to make announcements for new products and research, or to sound off on important trends forming in the cybersecurity space. Here are some examples of news coverage our clients earned based on the kind of value they brought to the media:
New Product Announcements: Digital Guardian announced its new Managed Security Program for Endpoint Detection and Response, which was covered in a special product slideshow by channel publication CRN. Meanwhile, Flashpoint’s new Threat Response & Readiness subscription (a planning and preparedness service) was featured in a podcast produced by The Cyberwire.
Research: Duo Security analyzed thousands of Twitter accounts looking for an algorithm to identify Twitter bots that operated fake accounts. They revealed their findings at a Black Hat session, which was covered by Axios.
Trends: Claroty’s specialized knowledge of cybersecurity in critical infrastructure gave them an opportunity to provide context to POLITICO after news broke that Russians had gained access to parts of the U.S. electrical grid.
Company Performance: In some cases, an update on the activities of a company alone warrants coverage. This was the case for our client SafeBreach, which was profiled by Cyber Defense Magazine (pg. 29) this month and predicted the company would achieve ‘Unicorn’ status in the near future.
For now, it’s back to ‘business as usual’ for us at CHEN PR, though every day brings news and exciting challenges and success which makes that term relative. Soon enough, we’ll be gearing up for RSA Conference 2019 in San Francisco. Hope to see you there!