The Once and Future IoT

Entrepreneurs, High Technology, Innovation Posted Jun 9, 2016 by chenpr

In May, following the MIT Enterprise Forum of Cambridge’s Connected Things 2016 event, I scribbled some thoughts about my experience with embedded systems the Internet of Things and how what’s old is new again. This isn’t a rehash of those thoughts.

I had the occasion to attend another IoT event in Boston. This one was hosted by the Massachusetts Technology Leadership Council (MassTLC) and held in conjunction with PTC’s annual user conference, LiveWorx 2016. What I heard and saw there was a confirmation that, while IoT isn’t new, it is on the cusp of a major breakthrough.

The day started out with a brief keynote by one of IoT’s biggest cheerleaders, Chris Rezendes of INEX Advisors. What I enjoy most about hearing Chris speak is that his enthusiastic presentations aren’t the kind made of high-minded clichés and practiced applause lines, but genuinely rousing updates from a guy who knows IoT is going to change our world and wants you to get on board.Chris R

Chris talks about what’s happening in IoT as of five minutes ago because chances are he just finished working on a new project or wrapped up a call about an exciting development moments before stepping up on the podium.

One point Chris made that stuck with me was that, as much as is happening in IoT right now, there’s far too much “me too” noise.

“IoT rolls off the tongue too easily,” he said, making the point that the acronym has become an easily dismissed buzzword. “But when you get specific, it becomes exciting.”

To punctuate his point, Chris talked about working with a garment manufacturer to help use IoT at the sewing machine level to capture data that will make their processes more efficient. That’s where he says the abundant opportunities are—not in the technology itself, but in understanding how IoT can add value to the things we do every day.

From a communications perspective, and beyond our hands-on work with technology developers, CHEN PR’s engagements with MITEF Cambridge and MassTLC provides our agency a ringside seat to the local innovation economy’s movers-and-shakers at events like these as well as the communities within both groups. One day we’ll be able to tell our grandchildren, “I was there when…”